Audi vs. BMW: A Complete Comparison Between Luxury Brands (2023)

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When talking about luxury brands, two always come to mind - Audi and BMW. If you’re considering a luxury car for your next investment, it might be difficult to decide between these two brands. What sets them apart? Which is best? We’ll dive into an Audi vs. BMW comparison so you can get a better idea of what to look for in your vehicle.

Read on to learn more about the Audi vs. BMW comparison. There’s so much to adore about each of these luxury vehicles and even more to talk about when comparing them. Let’s dive right into an Audi vs. BMW comparison so you can feel more confident in the decision you make for your next luxury model.

What Companies Are the Brands Attached To?

Before we can dive into the details of each luxury brand, we need to talk about the brand each company is attached to in reality. After all, each company has certain people and traits that come with them.

Each brand is attached to the following companies:

  • Audi: Audi is its own brand, but Volkswagen has a stake in the company.
  • BMW: BMW Group is the overarching owner of the BMW brand. They also make Minis and Rolls-Royces.

These are where each of the cars comes from in reality.

Audi and BMW luxury brands may belong to different companies, but they’re both quality brands that deserve to be explored in-depth. To start things off, we should talk about the overall brand performance.


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Which Brand Performs Better?

As mentioned above, performance is a critical aspect of any luxury vehicle. When talking about Audi vs. BMW, we first need to compare the performance each of them offers in comparison to each other.

According to, the performance of each vehicle is as follows:

  • Audi: Audi possesses a power that the BMW does not. You can book it on the road with an Audi.
  • BMW: BMW vehicles are generally better equipped for a more sporty performance, ready for a rugged and flat driving experience.

Of course, performance will vary based on the model you decide to invest in for yourself.

If you’re looking for an Audi with a great performance, according to, you should get the 2020 Audi A3. For a BMW model, they suggest the BMW 5-Series.

What Does Each Brand Lineup Look Like?

Now, we need to dive into the vehicle lineup for each of these luxury brands. Though all of their cars are made for driving in style, looking at Audi vs. BMW reveals they have variety in the cars you can purchase.

According to, the lineup for each vehicle looks like this:

  • Audi: Audi offers several sizes in their lineup. Their best vehicles are their sports cars and hybrid options.
  • BMW: BMW also offers several sizes. Their best vehicles are their small, mid-size, and full-size SUVs.

Each vehicle in the lineup has a varying look.

Both SUVs with these brands have a boxy look, while the sport and hybrid options have a sleeker design. You’ll love the looks they offer for drivers.

Which Brand Has a Better Interior?

We’ve discussed the performance between the luxury brands and the overall look of the models in the lineup. Now, what about the interior of each vehicle? How do luxurious interiors compare when discussing Audi vs. BMW?

According to, the interiors of each vehicle look like:

  • Audi: The interior is luxurious and comfortable while emphasizing all the modern features most cars possess.
  • BMW: A modern, elegant interior graces the inside of a BMW. It hasn’t changed much since its inception.

When looking at the vehicles, the Audi is more up to date with the interior.

Fans of a classy interior will love the sleek, subtle luxury the BMW offers to drivers. However, it’s not as modern as the Audi is inside. If you want to keep up with infotainment, Audi is the luxury brand for you.


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Which Brand is Safer?

Now that we’ve discussed looks, it’s critical to dive into an even more vital aspect of the vehicle - safety. If a car isn’t safe, it doesn’t matter how beautiful it is. You shouldn’t pay luxury prices for a machine that isn’t considered safe by professionals in the car manufacturing world.

According to, the general safety of each luxury brand is as follows:

  • Audi: Collision avoidance, lane departure warnings, high-beam assist, and lower anchors and tethers for child seats.
  • BMW: Active guard, automatic emergency braking, lane departure warning, and semi-autonomous driving.

These features work to keep the driver as safe as possible on the road.

Although Audi and BMW have a few different safety features, they both boast similar traits that work to keep a driver safe as they navigate down the road. They come up close to the same when you put all the safety features side by side on paper. Of course, the safety features are more advanced with newer models than with older ones.


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Which Brand Is More Affordable?

Last but not least, let’s discuss affordability with each option. Price in a luxury vehicle is the turning point for many new investors. Although BMWs have a lower starting price, all have similar selections when you put the models next to each other.

According to, the average starting point for the Audi is greater than the BMWs of $56,000. This average is higher than their lowest-priced models.

So Which Brand Should You Choose?

After everything we’ve talked about, which brand comes out first when comparing Audi vs. BMW? There are lots to consider, both good and bad when comparing these brands. Which one has the best that comes with it?

If you want a smooth drive, you should select the BMW as your luxury brand. If you desire speedy power, pick the Audi. Both luxury brands stack up similarly at the end of the day. No matter what you end up with, you’ll be satisfied with your choice. We hope this information helps guide you in the right direction for your next vehicle!

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